The language of luxury and the luxury of language

The following is an extract in English of my article written for Traduire, the magazine published twice a year by SFT, the French association of translators. The December 2016 issue was dedicated to luxury, fashion and translation.

REVUE TRADUIRE
No. 235 – Luxe, mode… et traduciton!
Published by SFT – Société française des traducteurs, December 2016

In this article I would like to share a few thoughts about the language of luxury, with some regard to the Italian language and from the point of view of a language professional like myself. Continue reading →

5 benefits of integrating translation in a company’s communication strategy

About international companies adopting marketing translation and transcreation to safely go global locally.

Lately I have been working on a greater than usual number of company profiles, presentations, taglines and promotional campaigns to be adapted and localized for the Italian market. The requests come from companies of diverse background and industry, from biopharma to fork lifts, from satellite communication to jewellery.

Hopefully this means international companies are starting to understand the importance of communication and the importance of communicating in the customer’s language. Continue reading →

Marketing translation: 5 checking tips for smooth results

The checking – or revision –  step is a key one in the translation flow, even more so in the case of marketing and promotional texts.

Over the years, revision jobs have taken on a significant share of my overall workload and I think the following are some key points worth keeping in mind when addressing checking jobs. Continue reading →