Translation as a key asset for success in a multinational marketing strategy

Making the case for company and brand content adaptation when reaching international audiences.

According to the American Marketing Association, localizing contents is key to a company internationalization strategy. Why? For very concrete reasons: it can make or break a company’s success abroad, distinguishing brands that communicate effectively with international markets from other brands that remain foreign and inaccessible; and it increases sales in the target markets, with clear ROI from translation and localization efforts, directly impacting their bottom line. Continue reading →

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Marketing translation: 5 checking tips for smooth results

The checking – or revision –  step is a key one in the translation flow, even more so in the case of marketing and promotional texts.

Over the years, revision jobs have taken on a significant share of my overall workload and I think the following are some key points worth keeping in mind when addressing checking jobs. Continue reading →