Recentemente ho lavorato alla traduzione italiana di un libro che indaga uno degli argomenti che più interessano e di cui mi occupo: le nuove tecnologie digitali e le trasformazioni che ne conseguono nell’immediato e nel futuro, con particolare applicazione al mondo dei brand e del marketing.
Mi sono chiesta allora se queste nuove tecnologie, dalla realtà virtuale a quella aumentata, passando per i chatbot, sono già entrate in un altro settore di mia stretta competenza, l’ospitalità, e se sì, in che modo. Continue reading →
Rivoluzione digitale, disruption, nuove tecnologie: parlare e scrivere di cose e concetti nuovi implica usare parole nuove. Continue reading →
After deciding it is worthwhile to translate your contents (see why here or here or here), how to go about it?
Let’s break down the process in a few simple steps. Continue reading →
The following tips are equally valid for the website of a freelancer, the website of a SME or that of a big international company.
Because quality is universal. And it matters in any circumstance, if you want to attract customers and win their trust. Instead of stepping into a physical store or into a meeting room, they step into your virtual “house”, but the rules don’t change that much: what matters most is first catching their eye with an interesting proposition, have them coming back again and again thanks to interesting, well curated contents and graphics, and gaining their trust by doing what you’re promising. Continue reading →
Guest post > Noelia Garasievich
“Look at this digital world so many of us spend our lives in – It’s made of words. The technology to produce digital content exists because we create words worth sharing.” Sonia Simone, Chief Content Officer, Rainmaker Digital
According to my colleague Noelia Garasievich, an English/Swedish to Spanish translator and content writer specialized in digital marketing and transcreation, these are the 5 skills a good content should have: Continue reading →
The following is an extract in English of my article written for Traduire, the magazine published twice a year by SFT, the French association of translators. The December 2016 issue was dedicated to luxury, fashion and translation.
No. 235 – Luxe, mode… et traduciton!
Published by SFT – Société française des traducteurs, December 2016
In this article I would like to share a few thoughts about the language of luxury, with some regard to the Italian language and from the point of view of a language professional like myself. Continue reading →