Collaboration, flexibility, promptness are essential to the way we work today and central systems can go a long way to help us stay ahead of the game.
Today being a freelancer doesn’t mean being alone any longer (luckily!). Nor stuck in one place.
Freelancers as multi-tasking digital nomads
Freelancers cooperate with agencies, direct clients, business partners and suppliers in an increasingly complex ecosystem, made up of many different actors. They are connected and part of peer networks. They have become ‘digital nomads’, with the freedom to work from virtually anywhere, be it home, a co-working space, or a place abroad for a bit of ‘bleisure’ time. Continue reading →
Translation and a smart language strategy can help you improve revenue and guest experience, the two main concerns of every hotelier.
Both as a guest and as a hotelier, I have often encountered poorly translated collateral in hotels, or not translated at all – not to speak of online contents.
Making the case for company and brand content adaptation when reaching international audiences.
According to the American Marketing Association, localizing contents is key to a company internationalization strategy. Why? For very concrete reasons: it can make or break a company’s success abroad, distinguishing brands that communicate effectively with international markets from other brands that remain foreign and inaccessible; and it increases sales in the target markets, with clear ROI from translation and localization efforts, directly impacting their bottom line. Continue reading →
No, nothing esoteric. But solid, tangible results for your business.
Translators open your doors to international success, because if you communicate in the language of your local target, respecting their habits, valuing their inclinations and observing their rules, your brand and products will have an additional chance of success. Continue reading →
Recentemente ho lavorato alla traduzione italiana di un libro che indaga uno degli argomenti che più interessano e di cui mi occupo: le nuove tecnologie digitali e le trasformazioni che ne conseguono nell’immediato e nel futuro, con particolare applicazione al mondo dei brand e del marketing.
Mi sono chiesta allora se queste nuove tecnologie, dalla realtà virtuale a quella aumentata, passando per i chatbot, sono già entrate in un altro settore di mia stretta competenza, l’ospitalità, e se sì, in che modo. Continue reading →
Rivoluzione digitale, disruption, nuove tecnologie: parlare e scrivere di cose e concetti nuovi implica usare parole nuove. Continue reading →