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3 ways to improve the quality of your website

The following tips are equally valid for the website of a freelancer, the website of a SME or that of a big international company.

Because quality is universal. And it matters in any circumstance, if you want to attract customers and win their trust. Instead of stepping into a physical store or into a meeting room, they step into your virtual “house”, but the rules don’t change that much: what matters most is first catching their eye with an interesting proposition, have them coming back again and again thanks to interesting, well curated contents and graphics, and gaining their trust by doing what you’re promising. Continue reading →

The language of luxury and the luxury of language

The following is an extract in English of my article written for Traduire, the magazine published twice a year by SFT, the French association of translators. The December 2016 issue was dedicated to luxury, fashion and translation.

REVUE TRADUIRE
No. 235 – Luxe, mode… et traduciton!
Published by SFT – Société française des traducteurs, December 2016

In this article I would like to share a few thoughts about the language of luxury, with some regard to the Italian language and from the point of view of a language professional like myself. Continue reading →

Le parole dell’ospitalità | Average Daily Rate (ADR) e ADR Index

La terminologia del settore alberghiero.

Oggi parliamo di:

Average Daily Rate (ADR)Tariffa media giornaliera o Ricavo Medio Camera (RMC)

ADR Index – Indice ADR

L’ADR è la tariffa media giornaliera delle camere di un hotel che si ottiene dividendo i ricavi delle camere per il numero di camere vendute (escludendo le camere complimentary o quelle adibite a uso interno, per esempio come alloggio del direttore). Si ha così il prezzo medio di vendita giornaliero. Continue reading →

5 benefits of integrating translation in a company’s communication strategy

About international companies adopting marketing translation and transcreation to safely go global locally.

Lately I have been working on a greater than usual number of company profiles, presentations, taglines and promotional campaigns to be adapted and localized for the Italian market. The requests come from companies of diverse background and industry, from biopharma to fork lifts, from satellite communication to jewellery.

Hopefully this means international companies are starting to understand the importance of communication and the importance of communicating in the customer’s language. Continue reading →