Guest post – 5 skills of a good content writer

Guest post > Noelia Garasievich

“Look at this digital world so many of us spend our lives in – It’s made of words. The technology to produce digital content exists because we create words worth sharing.”  Sonia Simone, Chief Content Officer, Rainmaker Digital

According to my colleague Noelia Garasievich, an English/Swedish to Spanish translator and content writer specialized in digital marketing and transcreation, these are the 5 skills a good content should have:

  1. Applies marketing concepts to content production to earn attention and move the audience.
  2. Communicates in a simple and web-friendly language that mirrors the beliefs and passions of the company.
  3. Writes engaging headlines.
  4. Creates useful information that solves problems.
  5. Crafts intelligent calls to action.

A good content strategist can craft useful, relevant, compelling content for your audience and your business in the form of text, images, video and podcasts. Also creating an online community that can tell others about you, generating buzz about your company.

Posts published originally here and here.

Ever heard of content curation for the hospitality sector? Read more here.

 

About the guest post’s author
Noelia Garasievich is an English/Swedish to Spanish translator and content writer specialized in digital marketing and transcreation. She is a member of the Swedish Association of Professional Translators (SFÖ). She has written pedagogical books in Sweden where she has lived for the past 15 years. She holds a bachelor’s degree in conference interpretation and translation and a European Master in Conference Interpreting. Connect with her on Twitter @NoeliaLG1 or visit her website.
About the blog’s owner
laura-cattaneoLaura Cattaneo is an English/French/Spanish to Italian translator and editor specialized in MarCom, transcreation, luxury, hospitality, legal. She is a full member of the Italian National Association of Translators & Interpreters (ANITI) and of the UK Chartered Institute of Linguists. She puts her many years of experience to the advantage of her clients by creating texts resonating with the Italian-speaking audience. Connect with her on Twitter @lauracattaneo_ or visit her website.

 

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